Nathan Hartono: Stand By Me on SPARKS, Episode 7
Sparks, by DBS, is an
industry-first mini-series that follows a group of young bankers as they
navigate work and personal lives. Inspired by true stories, they challenge the
status quo and go above and beyond when solving unusual client challenges. Read till the end to find out how you can hear Nathan Hartono sing live this Friday, 1st September!
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| SPARKS - Stand By Me |
Through this mini-series, DBS
hopes to convey the true meaning of banking, and to challenge the perception
that banking is only about transactions. This reflects the bank’s commitment to
understanding what matters in life, and integrating banking seamlessly with
everyday living. DBS believes in going the extra mile for customers so that
they can achieve their dreams and get more out of life. To make things happen,
while leaving them with time and space to do what matters the most.
DBS continues to embrace innovation
and digital banking, reinventing our branding and marketing strategy to create
content that sparks conversations and meaningful experiences, speaking to our
customers in a genuine and relatable manner. As we continuously look to
redefine banking, Sparks is one of our ways of disrupting the industry via
digitally oriented content marketing.
Since launching in February 2016,
Sparks Episodes 1-6 and their trailers have garnered more than 58 million views
and over 5.5 million digital engagements across the region.
The latest episode, launched 16
June 2017, sees us go back in time with Chester (Nathan Hartono) to when he meets his first
clients – a young couple who own a small bus company. Guided by values he holds
close to his heart, he stands with the family through their successes and
setbacks. It is a story of the triumph of the human spirit, a relationship forged
over time, through each loss and every kindness.
Episode
synopsis
In this pilot,
Claire Lee, a relationship manager, is introduced to cocky, Oxford-educated
Jasper Wu, her new colleague. Sparks fly when they meet. A reluctant Claire is
asked to show Jasper around, and then to visit a potential client together.
Episode 2:
Saving Sunlight - https://go.dbs.com/sparks-2
A potential client, Lindsay, is in a predicament. Claire and Jasper get to know each other a little better, and evaluate Lindsay’s plan with the rest of the team. Will they manage to successfully solve Lindsay’s issue?
A potential client, Lindsay, is in a predicament. Claire and Jasper get to know each other a little better, and evaluate Lindsay’s plan with the rest of the team. Will they manage to successfully solve Lindsay’s issue?
The team manages
to help Lindsay secure her loan, but an unforeseen development throws them off
and tests them further. The young bankers hatch a plan to solve the new issue,
but with a big player in the way, will they be able to win over their
community?
Episode 4: Never too late - https://go.dbs.com/sparks-4
A new boss and an old acquaintance set Team DBS on a new mission. When an unexpected situation tests their mettle, they must dig deep and find their worth.
A new boss and an old acquaintance set Team DBS on a new mission. When an unexpected situation tests their mettle, they must dig deep and find their worth.
Episode 5: In Pursuit of the cure - https://go.dbs.com/sparks-5
An impossible decision threatens to tear the bankers apart. And in their quest for the ultimate solution, they found something more valuable than they ever imagined.
An impossible decision threatens to tear the bankers apart. And in their quest for the ultimate solution, they found something more valuable than they ever imagined.
The bankers embark
on an incredible journey. Together, they challenge traditions and work to
change the future of an entire village. Will they prevail?
A grave medical
emergency reveals Chester’s untold past, where his deep and enduring bond with
the client is tested once again. When the future of the client’s business hangs
in the balance, will Chester and Team DBS do what’s in her best interest?
Hear Hartono sing in real life
I've been invited as a Sparks fan to The Jam, a concert featuring Nathan Hartono, Bejamin Kheng, Inch Chua, Tabitha Nauser and Andrew Marko - 1 Sep (Fri), 8.30pm, Esplanade Concert Hall. As part of an exclusive deal, you can enjoy an online discount (15% off Cat 1, 2 and 3 tickets for this one night only concert)- Discount is only applicable using DBS/POSB cards during payment and through this link: https://go.dbs.com/the-jam-promo
Nathan Hartono: Stand By Me on SPARKS, Episode 7
Reviewed by digitaldistrictgirl
on
9:45:00 PM
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Reviewed by digitaldistrictgirl
on
9:45:00 PM
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